Theft Protect working to bring customers to you

One of the greatest challenges faced by insurance brokers is knowing which products to offer their customer.


One broker summed it up for us recently. He told us that he listens carefully to customers when they complain about NOT being covered for a particular risk. "This is my trigger" he told us, "to go and find the solution that eliminates or minimises the customer risk".


Victims of car theft frequently believe that their courtesy car provisions MUST cover them in the event of a theft incident. It is only when a claim arises that they discover that no white knight is coming charging to the rescue.


Enter stage left, Theft Protect.


Theft Protect was created as a result of brokers reporting that customers were disatisfied, often angry when they discover that courtesy vehicles do not typically extend to theft or fault write off incidents.


As you will know, Theft Protect is a unique stand alone policy that provides a like-for-like replacement vehicle (including commercials), for up to 28 days in the event of a theft or write off. (Write off provision not currently included for taxi and motorcycle groups).


Knowing that the majority of the 34 million UK road users are unaware of the lack of cover, we have set ourselves the challenge of raising consumer awareness so that enquiries may be driven directly to your door.


Here are a few of the strategies :-


Consumer Blog http://theftprotect.blogspot.com/

In the few short weeks that our customer awareness blog has been live, the site has received hundreds of visits from UK motorists keen to find out more about the cover.

• Registered blog with Google, Yahoo & main search engines
• Site entered on leading blog directories
• Multiple broker & insurance industry links
• Presence on social networking sites, myspace and facebook

Joint Ventures & Business Promotion

• Working with brokers approaching trade bodies & commercial clients
• Actively promoting to police, emergency services, and larger captive groups
• Affinity groups - utility companies and outbound selling organisations
• Working with British Chamber of Commerce on a local and national level to promote Theft Protect awareness among 80,000 chamber member companies.
• Motor trade approaches to manufacturers, finance & leasing organisations for fleet and company vehicle business

The team at Nice 1 would be keen to hear from brokers who would like us to attend joint meetings with prospective fleet and commercial clients.

We would also be keen to hear any broker suggestions for growing our mutual businesses through joint ventures and merketing techniques.

As enquiries continue to rise in number, we will require brokers around the country to register their interest in dealing with the enquiries through to conclusion, including the sale of the Theft Protect policy(ies).

To register your interest, please contact Nice 1 Limited via e mail at : enquiries@nice-1.co.uk