Polar Bear Swim raises $2,300

The Polar Bear Swim enthusiasts of Ajax came out in full force on New Year's Day and the results were fantastic.

Along with nice weather, the folks involved in the swim enjoyed great success in fundraising, collecting $2,300 for the Image is Everything Campaign. Peter Gos, Bob Murray and Eric Novak are the drivers behind the event and together selected the Image is Everything Campaign as their recipient. Eric explained their philosophy on the fundraising side of the event.

"(The funds) won't get us the MRI (alone), but every step in the right direction helps, and we're happy to do our part," he said, "even if it meant freezing my you know what off in the process!"

The event received great TV coverage, appearing on CTV newscast and CP24 the same day. In both cases, the coverage mentioned the Ajax swim was supporting an MRI for Rouge Valley Health System.

Check it out at the links available at our Facebook page: http://on.fb.me/f9hNwz
Or go directly to the news reports: http://www.cp24.com/servlet/an/local/CTVNews/20110101/110101_warm_weather/20110101/?hub=CP24Home

And CTV has it at the 5 :30 mark if you select the Jan. 1 newscast here, linked below the video window on the page: http://toronto.ctv.ca/servlet/an/local/CTVNews/20110102/toronto_videovault_jan_20110103/20110102/?hub=TorontoVideo

Congratulations to the Ajax Polar Bear Swim organizers and the Foundation would like to express its great appreciation for the funds and the publicity for the cause.
A great way to start off 2011!